Coca-Cola Financial Analysis Paper

Coca-Cola was sooner invented by a pharmacist named John Pemberton in 1886. He had tried making several untested kinds of drugs but each of them had failed. So that was when he decided to get into the world of soft drinks. Pemberton hired andiron Robinson to military service advertise his new product but, Coca-Cola wasnt very successful in their first category of business. Shortly, after that first year John Pemberton passed away in August 1888.In 1891, Asa Griggs Candler became the new sole-proprietor of Coca-Cola and began to give idle samples, coupons and advertised everywhere for his new product. At first it was sold as a medicine to help prevent fatigue and headaches but, after the Spanish-American War congress passed a tax that would be applied to all medicines Coke would no longer be sold as a drug. (Cantwell) From there on Coca-Cola had magnanimous bigger and bigger with the unique shaped bottle to help make them stand out and the creative thinker of selling beverage s in six packs were born.Our idea of Santa Clause was influenced by their advertisements. Even when Pepsi, one of Coca-Colas major(ip) competitors, was invented in the 1950s Coke decided to make different sizes of bottles so they had a better modification for their customers. Things were good for Coke for many years until they decided to try to make a new Coca-Cola code in the 1980s in fear that their customers were sick of the original taste.This idea back fired, Coke authoritative several thousands of complaints from their customer and decided to go back to the Classic Coke taste. (Cantwell) Today Coca-Cola has several varieties of flavors in soft drinks and is the worlds largest manufacturer, distributor, and marketer of non-alcoholic drinks and syrups. Coke has mastered the ability to adapt to the changes throughout register and has created a happy, patriotic and traditional feel for their product. This would explain how they are still so successful today. (Giebelhaus)